Child welfare workers traditionally take an analog approach to recruiting prospective foster parents: They put up yard signs, set up booths at churches — even rent billboards. But in Washington state, child welfare workers are shifting to a digital approach. Beginning in April, people who’ve browsed websites on foster care will see recurring online ads espousing the joys of foster parenting — haunting the prospective parent from site to site like a new car or pair of boots.To read the complete article…
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